Dec 14, 2019 Gaming Innovation Group Inc. (GiG) has signed a long-term agreement with SIA Mr Green Latvia (Mr Green) for the provision of its software platform licence, online casino, sportsbook and front end. Dec 13, 2019 Gaming Innovation Group Inc. (GiG) has today signed a long-term agreement with SIA Mr Green Latvia (Mr Green) for the provision of its software platform licence, online casino, sportsbook and front end services for Mr Green’s brand entry into the Latvian market.

Mr Green Ltd.
ISIN
Part of William Hill Plc
Industry	Online gaming
Founded	2007
Headquarters	Sliema, Malta
Key people	Patrick Jonker Chief Executive Officer (CEO Mr Green LTD)
Products	Casino, Bookmaker, Games, Table games, Jackpots
Owner	William Hill (bookmaker)
Website	www.mrgreen.com

Mr Green Ltd. is an online gambling company that offers online casino, Sportsbook, Live Casino, Bingo, and Keno. Mr Green Ltd is regulated by the MGA, Malta Gaming Authority in Malta. Mr Green is also licensed and holds gaming licenses in UK, Italy, as well as a casino license in Denmark and a Sportsbook license in Ireland. The head office of Mr Green is in Sliema, Malta.

The online casino Mr Green was founded in late 2007 and launched in 2008^[1] by the three Swedish entrepreneurs: Fredrik Sidfalk, Henrik Bergquist and Mikael Pawlo. Sidfalk and Bergquist had experience in the iGaming sector after founding the company, brand and website of Betsson together with Anders Holmgren back in 2001.

When launching in 2008,^[2] Mr Green was one of the first operators to offer games from several game suppliers and built a seamless wallet solution, whereby it was no longer necessary to exchange chips to play games from different vendors. Today Mr Green offers about 700 games from NetEntertainment, Play'n Go, Microgaming, Merkur, Playtech, Yggdrasil, Electric Elephant Games, Red Tiger, Evolution, Thunderkick, Elk Studios, Quickspin, Aristocrat, Lightning Box, Push Gaming, Betsoft, Big Time Gaming, Extreme Live Gaming, Felt Gaming, IGT, Blueprint, Pragmatic Play, Push Gaming, Playtech, Realistic Games, SG Digital, Core Gaming, Relax Gaming, Just for the Win, GamesLab, Gamevy, Fuga Gaming, Iron Dog Studios, 1x2 Gaming, Inspired Gaming and RabCat.

Parent Company[edit]

Mr Green & Co AB was the original name of the parent company, where the online casino Mr Green (Mr Green Ltd) is the largest company. The parent company, Mr Green & Co AB, was the based in Stockholm, Sweden up January 2019.

Mr Green & Co AB advanced to the Mid Cap segment in December 2017 after Nasdaq Stockholm’s yearly review of the market value of the companies on its main market. This means that Mr Green was segmented as a Mid Cap company as of 2 January 2018.^[3]

Mr Green & Co AB changed name to MRG in May 2018. [1]

In January 2019, MRG was acquired by one of the world’s leading betting and gaming company William Hill PLC by in a cash offer of £242m as part of their International Growth strategy and revenue mix.

Management[edit]

Patrick Jonker was appointed CEO of Mr Green Ltd and Managing Director of William hill International in March 2019.

Brands and licenses[edit]

Mr Green Limited is a company registered in accordance with Maltese Law with registration number C43260, Registered office: Mr Green Limited, Tagliaferro Business Centre, Level 6, 7 & 8, High Street, Sliema SLM 1549, Malta; for UK customers, Mr Green Ltd is licensed and regulated by the UK Gambling Commission, License Number: 000-039264-R-319432-008.

Mr Green Casino

Mr Green holds a license in Italy following the 2015 acquisition of Italian operator Mybet Italia, and approval by the country’s gaming regulator AAMS, to facilitate its entry into the regulated Italian online gaming market.^[4]^[5]^[6]

Mr Green was awarded a UK Operator Licence in July 2015, which further shows the company's aim to increase the proportion of revenues from locally regulated markets ^[7]

Mr Green was awarded a casino license in Denmark as part of the company’s strategy of expansion to locally regulated markets^[8] How to win at digital slot machines. after the acquisition of the Danish Online Casino Dansk Underholdning including the brands Bingosjov, Bingoslottet and Balletbingo in 2017.

In February 2018, Mr Green finalised the acquisition of Evoke Gaming Ltd including the gaming sites Redbet, Vinnarum Casino, Bertil and MamaMiaBingo with the intention to expand Redbet in Mr Green's existing and future markets.^[9]

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Following the acquisition of MRG by William Hill PLC in January 2019, the MRG brands are part of the William Hill offer alongside their world leading sports brand William Hill and casino brand Euregrand.

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Product offering[edit]

Mr Green offer approximately 1000 casino slot games, of which 750 are available on mobile as well, from suppliers like NYX, IGT, NetEnt, Red Tiger, Quickspin, Microgaming, SG Interactive, Yggdrasil, Play ‘n Go, Edict, Push Gaming and Blueprint.

Mr Green’s LIVE Casino offer an immersive casino experience with real dealers including LIVE Blackjack, LIVE Roulette, LIVE Baccarat and LIVE Casino Hold’em.

In April 2016, Mr Green launched their Sportsbook powered by the Swedish based platform provider Kambi with the intention to offer Mr Greens players a personalised sports betting experience.^[10] In September 2017 Mr Green launched Sportsbook Version 2.0, an updated version of the product that featured a BettorLogic partnership providing unique football in-play features and CRM and marketing assistance.^[11]

In October 2017, Mr Green expanded its product range to include custom bingo and keno products to widen the player offering and continue to build brand awareness and attraction in the UK,^[12] both

Ceo Mr Green Online Casino